The ARKOFF Formula
Samuel Z. Arkoff related his tried-and-true "ARKOFF formula" for producing a successful low-budget movie years later, during a 1980s talk show appearance. His ideals for a movie included:
- Action (exciting, entertaining drama)
- Revolution (novel or controversial themes and ideas)
- Killing (a modicum of violence)
- Oratory (notable dialogue and speeches)
- Fantasy (acted-out fantasies common to the audience)
- Fornication (sex appeal, for young adults)
Later the AIP publicity department devised a strategy called "The Peter Pan Syndrome":
a) a younger child will watch anything an older child will watch;
b) an older child will not watch anything a younger child will watch;
c) a girl will watch anything a boy will watch
d) a boy will not watch anything a girl will watch;
therefore-to catch your greatest audience you zero in on the 19-year old male.
Read more about this topic: American International Pictures
Famous quotes containing the word formula:
“In the most desirable conditions, the child learns to manage anxiety by being exposed to just the right amounts of it, not much more and not much less. This optimal amount of anxiety varies with the child’s age and temperament. It may also vary with cultural values.... There is no mathematical formula for calculating exact amounts of optimal anxiety. This is why child rearing is an art and not a science.”
—Alicia F. Lieberman (20th century)