Past and Present Public Service Campaigns
The American Indian College Fund teamed up with Portland, Oregon-based advertising agency partner, Wieden+Kennedy, to give hope to Native Americans everywhere. In 2006, they launched a new campaign for the Fund called "If I Stay on the Rez" It is a series of five ads highlighting students who have attended a tribal college and plan to use their education on the reservation to help their people. The campaign builds awareness for the preservation of American Indian culture and history through tribal colleges. Richard B. Williams, the Fund president and CEO, says, "The American Indian College Fund video is unique opportunity to see a very important part of Indian country. We are educating the mind and spirit, and this is captured in the video."
In 2009, The Think Indian campaign was created to encourage a new generation to think back to their Native roots, to "Think Indian". This campaign was created once again with Wieden+Kennedy. The idea within the publications that can be found in magazines such as The New York Times Magazine, U.S. News and World Report and has appeared on television and radio, is going back to the roots of Native culture and tradition to help solve modern-day problems for all people. To Think Indian is to combine the knowledge of the past with the technology of today to help in making a better world for Indian Country as well as for the entire world.
Read more about this topic: American Indian College Fund
Famous quotes containing the words present, public, service and/or campaigns:
“Politics is still the man’s game. The women are allowed to do the chores, the dirty work, and now and then—but only occasionally—one is present at some secret conference or other. But it’s not the rule. They can go out and get the vote, if they can and will; they can collect money, they can be grateful for being permitted to work. But that is all.”
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“Barnard’s greatest war service ... was the continuance of full-scale instruction in the liberal arts ... It was Barnard’s responsibility to keep alive in the minds of young people the great liberal tradition of the past and the study of philosophy, of history, of Greek.”
—Virginia Crocheron Gildersleeve (1877–1965)
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