Past and Present Public Service Campaigns
The American Indian College Fund teamed up with Portland, Oregon-based advertising agency partner, Wieden+Kennedy, to give hope to Native Americans everywhere. In 2006, they launched a new campaign for the Fund called "If I Stay on the Rez" It is a series of five ads highlighting students who have attended a tribal college and plan to use their education on the reservation to help their people. The campaign builds awareness for the preservation of American Indian culture and history through tribal colleges. Richard B. Williams, the Fund president and CEO, says, "The American Indian College Fund video is unique opportunity to see a very important part of Indian country. We are educating the mind and spirit, and this is captured in the video."
In 2009, The Think Indian campaign was created to encourage a new generation to think back to their Native roots, to "Think Indian". This campaign was created once again with Wieden+Kennedy. The idea within the publications that can be found in magazines such as The New York Times Magazine, U.S. News and World Report and has appeared on television and radio, is going back to the roots of Native culture and tradition to help solve modern-day problems for all people. To Think Indian is to combine the knowledge of the past with the technology of today to help in making a better world for Indian Country as well as for the entire world.
Read more about this topic: American Indian College Fund
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“In sum, all actions and habits are to be esteemed good or evil by their causes and usefulness in reference to the commonwealth, and not by their mediocrity, nor by their being commended. For several men praise several customs, and, contrarily, what one calls vice, another calls virtue, as their present affections lead them.”
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