American Indian College Fund - Past and Present Public Service Campaigns

Past and Present Public Service Campaigns

The American Indian College Fund teamed up with Portland, Oregon-based advertising agency partner, Wieden+Kennedy, to give hope to Native Americans everywhere. In 2006, they launched a new campaign for the Fund called "If I Stay on the Rez" It is a series of five ads highlighting students who have attended a tribal college and plan to use their education on the reservation to help their people. The campaign builds awareness for the preservation of American Indian culture and history through tribal colleges. Richard B. Williams, the Fund president and CEO, says, "The American Indian College Fund video is unique opportunity to see a very important part of Indian country. We are educating the mind and spirit, and this is captured in the video."

In 2009, The Think Indian campaign was created to encourage a new generation to think back to their Native roots, to "Think Indian". This campaign was created once again with Wieden+Kennedy. The idea within the publications that can be found in magazines such as The New York Times Magazine, U.S. News and World Report and has appeared on television and radio, is going back to the roots of Native culture and tradition to help solve modern-day problems for all people. To Think Indian is to combine the knowledge of the past with the technology of today to help in making a better world for Indian Country as well as for the entire world.

Read more about this topic:  American Indian College Fund

Famous quotes containing the words present, public, service and/or campaigns:

    At present I feel like a caged animal, bound up by the luxury, comfort and respectability of my position. I can’t get the training that I want without neglecting my duty.
    Beatrice Potter Webb (1858–1943)

    I ask whether the mere eating of human flesh so very far exceeds in barbarity that custom which only a few years since was practised in enlightened England:Ma convicted traitor, perhaps a man found guilty of honesty, patriotism, and suchlike heinous crimes, had his head lopped off with a huge axe, his bowels dragged out and thrown into a fire; while his body, carved into four quarters, was with his head exposed upon pikes, and permitted to rot and fester among the public haunts of men!
    Herman Melville (1819–1891)

    In public buildings set aside for the care and maintenance of the goods of the middle ages, a staff of civil service art attendants praise all the dead, irrelevant scribblings and scrawlings that, at best, have only historical interest for idiots and layabouts.
    George Grosz (1893–1959)

    That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.
    Cornelia Otis Skinner (1901–1979)