Strawberry Shortcake and Care Bears
In 2008, American Greetings announced the sale of its Strawberry Shortcake and Care Bears properties to DIC Entertainment (now part of Cookie Jar Entertainment). However, on January 9, 2009. it was announced that the planned sale had been called off. As a result, the properties remain under American Greetings' ownership as the company searches for a new buyer.
On March 24, 2009, MoonScoop offered to pay $95 million for the Care Bears and Strawberry Shortcake properties and related rights held by Cookie Jar. Under that deal, American Greetings would pocket $76 million for the animation assets while Cookie Jar would get $19 million for its own rights.
On March 30, 2009, Cookie Jar made a $76 million counter bid for Care Bears and Strawberry Shortcake. Cookie Jar has until April 30, 2009 to complete a deal. If Cookie Jar fail to close a deal, MoonScoop had until June 7, 2009 to complete its own deal with American Greetings.
In May 2009 American Greetings filed a $100 million lawsuit against Cookie Jar with Cookie Jar filing a $25 million countersuit against American Greetings over the Care Bears and Strawberry Shortcake deal. In August, 2009 MoonScoop filed a lawsuit against American Greetings over the Care Bears and Strawberry Shortcake deal.
Read more about this topic: American Greetings
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