Advertising
Dudley the Dinosaur is an advertising character from the ADA. He's an anthropomorphic T. rex. He lives with his mom, little sister Dee Dee, Grandpa, and baby brother Digby. His friends are other dinosaurs and prehistoric creatures like mammoths and saber tooth tigers. He, his friends, and family teaches children how to have healthy teeth and good oral hygiene in the form of a cartoon character.
The character, Dudley the Dinosaur was hatched in winter of 1991 and became the nation's first bi-lingual (English and Spanish) public service campaign for kids. Dudley has appeared in numerous public service announcements on TV, a dozen National Children's Dental Health Month Campaigns, several coloring books and patient education booklets, four animated shorts produced by the ADA and on 2,500 outdoor billboards around the country. Dudley has won over 100 major awards, appeared on mugs and as a doll. He stars in comic books and DVDs available from the ADA.
Dudley the Dinosaur shorts are made even to this day.
Read more about this topic: American Dental Association
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)