American Dental Association - Advertising

Advertising

Dudley the Dinosaur is an advertising character from the ADA. He's an anthropomorphic T. rex. He lives with his mom, little sister Dee Dee, Grandpa, and baby brother Digby. His friends are other dinosaurs and prehistoric creatures like mammoths and saber tooth tigers. He, his friends, and family teaches children how to have healthy teeth and good oral hygiene in the form of a cartoon character.

The character, Dudley the Dinosaur was hatched in winter of 1991 and became the nation's first bi-lingual (English and Spanish) public service campaign for kids. Dudley has appeared in numerous public service announcements on TV, a dozen National Children's Dental Health Month Campaigns, several coloring books and patient education booklets, four animated shorts produced by the ADA and on 2,500 outdoor billboards around the country. Dudley has won over 100 major awards, appeared on mugs and as a doll. He stars in comic books and DVDs available from the ADA.

Dudley the Dinosaur shorts are made even to this day.

Read more about this topic:  American Dental Association

Famous quotes containing the word advertising:

    The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.
    Ellen Goodman (b. 1941)

    Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.
    Alice Foote MacDougall (1867–1945)

    The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
    Johan Huizinga (1872–1945)