Activism
The tactic of choice for the ADA is letter-writing and threatening boycotts to advertisers and retailers who indirectly support media that the organization views as indecent. The ADA recognizes the power of the media consumer to influence what media that sources choose to portray. The ADA focuses especially on lobbying advertisers for media they find indecent through letter-writing. They are active in many different mediums, but especially television, radio, and magazines. The ADA also produces an e-mail newsletter informing their members of current campaigns and issues, urging them to action.
Read more about this topic: American Decency Association