Open Platform Approach
On February 2007, AMD had announced the "Better by Design" initiative to continue the success of the open platform approach for desktop back in early 2003 after the launch of Athlon 64 processors with a lack of chipset being developed by AMD, and open the platform to chipset vendors such as VIA, SiS, NVIDIA and from AMD subsidiary ATI. The initiative also includes platforms succeeding the Kite Refresh mobile platform.
Under the "Better by Design" initiative, AMD introduced a three-cell arrow sticker to identify mobile platform products, which the top cell being the processor (as Turion 64 X2). The middle cell for graphics accelerators as NVIDIA or ATI (as a result of retaining the use of "ATI Radeon" branding for graphics ), including onboard graphics (IGP), while the last cell representing the wireless (Wi-fi, IEEE 802.11 standard) or LAN solutions, provided by one of the following companies: Airgo, Atheros, Broadcom, Marvell, Qualcomm, and Realtek.
The stickers to be used will be further classified by the system performance according to the processor performance, and into five classes, each having different colours as well as different logos for each component, listed as follows:
| Class | Processor | Sticker | Related brands | Other components | |
|---|---|---|---|---|---|
| Border | Background | ||||
| Good Single-core | Mobile Sempron | grey | white | none | Graphics: ATI (Mobility Radeon/Radeon Xpress), NVIDIA (GeForce/nForce IGP) Wireless connectivity and management: Broadcom, Qualcomm, Atheros, Airgo, Marvell, Realtek |
| Good Dual-core | Athlon X2 | grey | white | ||
| Better Dual-core | Turion 64 X2 | Silver | Silver | ||
| Best Dual-core | Turion 64 X2 | Gold | Gold | ||
| Best Dual-core for digital media |
Turion 64 X2 | Silver | Silver w/ AMD Live! logo |
AMD Live! | |
| AMD Live! Ultra Notebook PC (Puma) | Turion Ultra | Black | Silver | ||
Read more about this topic: AMD Mobile Platform
Famous quotes containing the words open, platform and/or approach:
“That way of inspiration
is always open,
and open to everyone;
it acts as go-between, interpreter,
it explains symbols of the past
in to-day’s imagery.”
—Hilda Doolittle (1886–1961)
“Across Parker Avenue from the fort is the Site of the Old Gallows, where 83 men “stood on nothin’, a-lookin’ up a rope.” The platform had a trap wide enought to “accommodate” 12 men, but half that number was the highest ever reached. On two occasions six miscreants were executed. There were several groups of five, some quartets and trios.”
—Administration in the State of Arka, U.S. public relief program. Arkansas: A Guide to the State (The WPA Guide to Arkansas)
“I have watched ... many literary fashions shoot up and blossom, and then fade and drop.... Yet with the many that I have seen come and go, I have never yet encountered a mode of thinking that regarded itself as simply a changing fashion, and not as an infallible approach to the right culture.”
—Ellen Glasgow (1873–1945)