AMD Mobile Platform - Market Analysis

Market Analysis

According to AMD figures in December 2007, AMD mobile platform gained 19% unit share in the market and about 23% revenue share of the firm during Q3 2007 while competing with the Intel Centrino platform. Figures for Q1 and Q2 2007 are 15% and 17% unit share, accounting for 14% and 16% of the company's revenue respectively.

AMD's mobile platform, even as recent as the Turion 64 X2 platform, has been criticized as consistently performing worse than Intel's Centrino in all areas: system speed, heat dissipation, and battery life.

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