AMD LIVE! is the name of Advanced Micro Devices' initiative in 2005 aimed at gathering the support of professional musicians and other media producers behind its hardware products. The primary focus of this initiative was the Opteron server- and workstation-class central processing units (CPUs).
AMD subsequently extended AMD LIVE! into a platform marketing initiative focusing the consumer electronics segment in 2006 and focused on performance segment desktop-class processors. AMD LIVE! for consumer electronics segment was announced on January 4, 2006 officially through press release.
The AMD LIVE! is an initiative, which can be divided into two parts, one in terms of software and the other, computer hardware. The software portion focuses on users' internet and multimedia experiences, while the hardware sector focuses on the ability of a system to handle multimedia files and the convergence of consumer electronics (CE) and personal computing (PC) into one computer chassis.
Read more about AMD Live!: Features