Collectability
While well-restored examples of Matador sedans can still be purchased for under $3,000, ads have been published asking over $10,000 for restored coupes.
Hemmings Classic Car magazine listed the 1974–78 Matador Coupe as one of their 19 pieces of rolling proof that the old-car hobby need not be expensive and described the Coupé as "possibly one of the most distinctive shapes to come out of the 1970s, and arguably a style pinnacle for the personal luxury movement", the James Bond movie role, as well as its NASCAR history.
An article in 1991 entitled "Cool Cars Nobody Wants" describes the 1974–75 AMC Matadors as a collectable, stating: "long considered the automaker to geeks, American Motors began its slow decline, we believe, when the liberal do-gooders who made up its core market began earning enough money to buy Scandinavian cars."
Read more about this topic: AMC Matador