History
In early 1990s, a group of young Slovenian businessmen, operating under a name of Evolution Inc. decided to sell all their business assets, get international loans and invest in what was anticipated to become a trans-national chain of dance entertainment complexes of the future. As opposed to other similar projects in the world at the time, this one was approached heavily from a cultural point of view, rather than purely commercial. A well known Italian architect maestro Gianni Gavioli has been invited to collaborate on the development. Before the first sketches were laid down, the architect has spent over a month in Slovenian Istria, learning about its culture, architecture and legends while meeting with locals from various generations in the area. In 1994 works began on what developed to be the maestro’s life masterpiece, combining feel of the local cultures with stories of Jean Baudelaire, Alice's Adventures in Wonderland[, Romeo and Juliet. Due to its significance, the IRWIN artist group, part of Neue Slowenische Kunst movement, suggested the name of the new venue to be Ambasada Gavioli (Embassy of Gavioli). The new entertainment complex opened in December 1995.
Despite the initial optimism, based on fast development of independent Slovenia as an emerging cultural and economic power in the region as well as on the overall faith in positive future emerging from the global Rave movement at the time, the venue did not attract as much audience as expected from the start. 1996 thus represented a year of initial struggle for Ambasada Gavioli.
Hard work and structural reorganization eventually started to attract attention of various cultural circles, national and international media and attracting ever wider audiences, resulting in Ambasada Gavioli already becoming recognized as one of world’s top 10 most prestigious and trendy electronic music venues in 1997 and one of top clubbing destinations in Southern Europe.
Read more about this topic: Ambasada Gavioli
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