Amar Prem (Hindi: अमर प्रेम, Urdu: امر پریم, translation: Immortal Love) is a 1972 Hindi film directed by Shakti Samanta, based on a story "Nishipadma" by Bibhutibhushan Bandopadhyay and starring Sharmila Tagore, Rajesh Khanna, Vinod Mehra and Madan Puri.
The thought-provoking song 'Chingaari Koi Bhadke' written by Anand Bakshi and sung by Kishore Kumar, is one of the highlights of this classic.
The movie is a remake of a Bengali film Nishipadma (1970) by Arabinda Mukherjee, who wrote screenplay for both the films; it starred Uttam Kumar and Sabitri Chatterjee as leads.
The film portrays the decadence of human values and relationships and contrasts it by presenting an illustrious example of a boy's innocent love for a neighbourhood courtesan. It was noted for its music by R.D. Burman, numbers sung by famous playback singers like Kishore Kumar, R.D. Burman's father S.D. Burman and Lata Mangeshkar; lyrics were by Anand Bakshi.