AMAG Automobil- Und Motoren - AMAG and Chrysler

AMAG and Chrysler

From 1948 through 1972, AMAG assembled cars—primarily Valiants, Lancers, and Darts supplied by Chrysler as CKDs. These were built to particularly high standards of quality—vehicles produced by Chrysler's own plant in Rotterdam would not pass AMAG's quality requirements—and were priced accordingly; the closed Swiss market was wealthy enough to tolerate high car prices.