In Iron Man Noir, Tony Stark is an industrialist in the 1930s. He is also an adventurer, whose exploits are recorded in Marvels: A Magazine Of Men's Adventure. He is initially accompanied by his associate James Rhodes, his personal assistant Giulietta Nefaria and his biographer Vergil Munsey. When Nefaria is revealed as working with the Nazis (specifically Baron Zemo and Baron von Strucker) and Vergil is killed, their role in the story is taken by Stark's new biographer Pepper Potts. His heart having been damaged on an earlier adventure, Stark keeps it going with repulsor technology installed and recharged by Stark Industries engineer Edwin Jarvis.
While investigating a mysterious power source in the ruins of Atlantis, Pepper Potts gets kidnapped by the Nazis and taken to their stronghold in Norway. To rescue her, Stark and Rhodes don suits of bulky power armour built by Jarvis, but are shocked to discover that 'Baron Zemo' is actually Tony's missing father Howard Stark, brainwashed by a unique chemical compound to serve the Nazis. Despite his repleted power supply, Tony manages to destroy the various suits of armor that Zemo had built for the Nazis, concluding that his father had died long ago, before returning to the USA.
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