Core Assumptions
When a person accepts a certain social role, a number of social pressures are brought to bear to ensure that the role is enacted. The social environment expects the person to behave in a manner that is consistent with the role; the role also provides the person with selective exposure to information consistent with the role.
Altercasting means that we ‘force’ an audience to accept a particular role that makes them behave in the way we want them to behave.
Read more about this topic: Altercasting
Famous quotes containing the words core and/or assumptions:
“For books are more than books, they are the life
The very heart and core of ages past,
The reason why men lived and worked and died,
The essence and quintessence of their lives.”
—Amy Lowell (1874–1925)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)