Altercasting - Basic Forms of Altercasting

Basic Forms of Altercasting

There are two basic forms of altercasting:

• Manded altercasting means that we ‘tell’ people who they are (or are supposed to be) by making an existing role salient (‘You as a Christian should....’), by placing others in a particular role (‘You as a young ambitious person should ....’), by attributing a new identity or role to someone, or by asking people to play a role.
• Tact altercasting means that we put ourselves as senders in a role that ‘evokes’ a natural counter-role for the other. Some common role sets are for instance expert-unknowing public, fool - normal, helper - dependent, scapegoat - sinners, etc.