Competition
Altera's largest competitor and long-time rival is FPGA founder and market-share leader Xilinx.
The next closest competitor is Lattice Semiconductor, representing less than 10 percent of the market.
Other FPGA makers, Actel (now Microsemi) and QuickLogic, sell to differentiated market segments that Altera mostly does not address.
In broader terms, Altera competes with ASIC, Structured ASIC, and Zero Mask-Charge ASIC companies like eASIC. Moore's Law and improving software tools are rapidly expanding FPGAs' potential markets.
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