Brand Loyalty
Allen Edmonds gained much of its following after providing shoes to the Army and Navy during World War II, with many of the recipients of the shoes being loyal to the brand for the rest of their lives.
Allen Edmonds are an expensive brand of shoes that men typically wear for a very long time and repair rather than replace. The company offers recrafting services, rebuilding a pair of shoes for a fee, replacing soles and heels, creating a new cork base and strip, and reapplying the finish.
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Famous quotes containing the words brand and/or loyalty:
“We should always remember that the work of art is invariably the creation of a new world, so that the first thing we should do is to study that new world as closely as possible, approaching it as something brand new, having no obvious connection with the worlds we already know. When this new world has been closely studied, then and only then let us examine its links with other worlds, other branches of knowledge.”
—Vladimir Nabokov (1899–1977)
“Mine honesty and I begin to square.
The loyalty well held to fools does make
Our faith mere folly; yet he that can endure
To follow with allegiance a fall’n lord
Does conquer him that did his master conquer
And earns a place i’ the story.”
—William Shakespeare (1564–1616)