Television Writer and Producer
Sherman created the game show which he called I Know a Secret. Television producer Mark Goodson used Sherman's idea and turned it into I've Got a Secret, which ran on CBS from 1952 to 1967. Rather than paying him for the concept, Mark Goodson-Bill Todman Productions made Sherman the show's producer. Sherman was reported to be warm and kindhearted to all who worked for him. But sparks often flew between Sherman and anyone who was in a position to try to restrain his creativity. As producer of I've Got a Secret, which was broadcast live, he showed a fondness for large scale stunts that had the potential to teeter on the brink of disaster. He once released 100 rabbits onstage as an Easter surprise for the Madison Square Boys Club, whose members were seated in the studio. The boys were invited to come up onstage to collect their prize. Although the resultant melee made a good story, it did not necessarily make for good TV. The relationship between Mark Goodson-Bill Todman and Sherman became strained to the breaking point when he finally fought to execute an idea that was destined to fall flat. His plan was to have Tony Curtis teach the panel how to play some of the games he had played as a child growing up in New York City. The problems manifested themselves when it became obvious that Tony Curtis had never actually played any of the games that Sherman had brought the props for. The situation might have been salvaged had the props worked as planned, but they did not. The handkerchief parachute failed to open and land gracefully and the spool "tank" which was propelled by rubber band moved painfully slowly. The spot, which aired June 11, 1958, was a disaster and Sherman was fired as producer. His dismissal did not, however, prevent Mark Goodson-Bill Todman from bringing Sherman back many times as a guest on their shows in subsequent years after he achieved celebrity status following the release of his albums.
Sherman also produced a short-lived 1954 game show, What's Going On? which was technologically ambitious, with studio guests interacting with multiple live cameras in remote locations. In 1961 he produced a daytime game show for Al Singer Productions called Your Surprise Package which aired on CBS with host George Fenneman.
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