Creative Process
Although Brian Robbins and Mike Tollin are credited as creators, the main creative force behind All That was Dan Schneider who became the showrunner of the series in the third season. All That marked the beginning of Schneider's prolific career in creating and writing hit television series for young audiences. The New York Times, in separate articles, referred to Dan Schneider as "the Norman Lear of children's television" and "the master of a television genre".
During Season 1, Kevin Kopelow and Heath Seifert were brought on as producers and continued working in that capacity through Season 3. The writing team advanced to Executive Producers/Head Writers for Seasons 4–6. Kopelow and Seifert continued their relationship with Kenan Thompson and Kel Mitchell by co-executive producing and head writing Kenan & Kel and eventually writing the feature film Good Burger (1997) with Schneider.
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