Alison Goldfrapp - Public Image

Public Image

Goldfrapp first modified her image in 2003, from a sophisticated Marlene Dietrich-inspired look to that of a New Wave diva. The reinvented image included false eyelashes, customised T-shirts, military uniforms and fishnet stockings. While touring in 2004, sections of the group's stage show featured Goldfrapp in a white dress wearing a horse tail and dancers with deer heads, which were inspired by her interest in animals and mythology.

In 2008, Goldfrapp again reinvented her image, this time as a circus performer. The artwork for Goldfrapp's album Seventh Tree featured her dressed as a clown because it is an "iconic image" with "so many different connotations." For the album she chose to tone down her overtly sexual image because she felt that it was taking over the music. Her new image, inspired by paganism, featured her dressed in white or natural-coloured flowing gowns with loose, curly blond hair.

During 2010, Goldfrapp took on several new images once again, to fit with their then-forthcoming album Head First. The music on this album was more '80s-influenced, reflected in the artwork featured on the album's first single, "Rocket", which features Goldfrapp in a pink jumpsuit. For their live shows, she would wear spangly black leggings and a jacket covered in glitter-spangled black plastic strips which would be blown about violently by two electric fans placed at front centre-stage. The glitter and the shine of the plastic reflected the colourful stage lighting and, caught in the gale of the electric fans, created the impression of flurries of multicoloured sparks.