Alien (film) - Release and Reception

Release and Reception

"It was the most incredible preview I've ever been in. I mean, people were screaming and running out of the theater."

—Editor Terry Rawlings describing the film's screening in Dallas.

An initial screening of Alien for 20th Century Fox representatives in St. Louis suffered from poor sound in the theater. A subsequent screening in a newer theater in Dallas went significantly better, eliciting genuine fright from the audience. Two theatrical trailers were shown to the public. The first consisted of rapidly changing still images set to some of Jerry Goldsmith's electronic music from Logan's Run. The second used test footage of a hen's egg set to part of Goldsmith's Alien score. The film was previewed in various American cities in the spring of 1979 and was promoted by the tagline "In space no one can hear you scream."

Alien was rated "R" in the United States, "X" in the United Kingdom, and "M" in Australia. In the UK, the British Board of Film Classification almost passed the film as an "AA" (for ages 14 and over), although there were concerns over the prevalent sexual imagery. 20th Century Fox eventually relented in pushing for an AA certificate after deciding that an X rating would be a better choice commercially for selling a horror film.

Alien opened in American theaters on May 25, 1979. The film had no formal premiere, yet moviegoers lined up for blocks to see it at Grauman's Egyptian Theatre in Hollywood where a number of models, sets, and props were displayed outside to promote it during its first run. Religious zealots set fire to the model of the space jockey, believing it to be the work of the devil. In the United Kingdom, Alien premiered at a gala performance at the Edinburgh Film Festival on September 1, 1979, before starting an exclusive run at the Odeon Leicester Square in London on September 6, 1979, but it did not open widely in Britain until January 13, 1980.

Critical reaction to the film was initially mixed. Some critics who were not usually favorable towards science fiction, such as Barry Norman of the BBC's Film series, were positive about the film's merits. Others, however, were not: Reviews by Variety, Sight and Sound, Vincent Canby and Leonard Maltin were mixed or negative. A review by Time Out said the film was an "empty bag of tricks whose production values and expensive trickery cannot disguise imaginative poverty". In a 1980 episode of Sneak Previews discussing science fiction films of the 1950s and 1970s, critics Gene Siskel and Roger Ebert were critical of Alien. Ebert called it "basically just an intergalactic haunted house thriller set inside a spaceship" and one of several science fiction pictures that were "real disappointments" compared to Star Wars, Close Encounters of the Third Kind, and 2001: A Space Odyssey, though he did compliment the early scene of the Nostromo's crew exploring the alien planet as showing "real imagination".

The film was a commercial success, making $78,900,000 in the United States and £7,886,000 in the United Kingdom during its first run. It ultimately grossed $80,931,801 in the United States and $24,000,000 internationally, bringing its total worldwide gross to $104,931,801.