Marketing
Karl Fitzhugh, the Product Manager of the Amiga version of the Alfred Chicken video game, ran as the Alfred Chicken Party candidate in the 1993 by-election in the Christchurch, Dorset constituency. The exercise was done to promote the original game's release. Fitzhugh finished second last with 18 votes, two votes ahead of the Rainbow Party candidate.
The marketing attempt was partially successful. The Alfred Chicken Party was cited, along with other "frivolous or 'commercial' candidates" as a reason to increase the number of signatures required for an individual to be nominated as a political candidate at election.
There was also a toll free number set up after the US release, which could be called to hear Alfred himself give a promotional speech about the game.
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