Biography
In 1975 the painter Mario Schifano introduced Breitman to the American artist Andy Warhol in Milan. During a brainstorming session with other young artists, the "Pop Art Crisis" project was conceived, which proposed inserting cultural and social values into pop imagery. Breitman has often worked with the marketing departments of major firms, creating pop images capable of reaching the public, not only in art galleries, but also from shop windows and through major retailers. Gatto cinese (Chinese Cat) and Slot Machines for Hoover; Stelle Virtuali (Virtual Stars) for IBM; Icone Pop (Pop Icons) for Schering-Plough etc.
In the 1980s he met the master of graffiti art Keith Haring at Fiorucci in Milan and created with him a series of "Surfers", continuing with the project of restoring to art its role as an example for society. Again in the 1980s Breitman came up with a new notion in performance art, convincing a number of famous poets (among them Gregory Corso and Dario Bellezza) to create graphic images. This led to the creation of contemporary works like Gatto Beat (Beat Cat) and Scatola della Poesia (Poetry Box).
Read more about this topic: Alfred Breitman
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