Naming
The new car was provisionally named the "Junior". In 2007, a European competition was launched in which the public had a chance to name the car. The winner from each country could win an Alfa Romeo Spider or an Alfa Romeo mountain bike. The winning name was "Furiosa", which scored well in Italy, France, UK and Germany but not in Spain.
However, on March 14, 2008, Alfa Romeo announced officially that the name would instead be "MiTo", an abbreviation of the cities Milano (Milan) and Torino (Turin), because it was designed in the former and was to be assembled in the latter; the name is also a play on the Italian word "mito", meaning "myth" or "legend".
Read more about this topic: Alfa Romeo Mi To
Famous quotes containing the word naming:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“Husband,
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (1928–1974)
“See, see where Christ’s blood streams in the firmament!
One drop would save my soul—half a drop! ah, my Christ!—
Ah, rend not my heart for naming of my Christ!—
Yet will I call on him!—O, spare me, Lucifer!—
Where is it now? ‘T is gone; and see where God
Stretcheth out his arm, and bends his ireful brows!—
Mountains and hills, come, come and fall on me,
And hide me from the heavy wrath of God!”
—Christopher Marlowe (1564–1593)