Radio
Billed as The Early Bookworm, Woollcott was first heard on CBS Radio in October 1929, reviewing books in various timeslots until 1933. His CBS show The Town Crier, which began July 21, 1933, opened with the ringing of a bell and the cry, "Hear ye, hear ye!", followed by Woollcott's literary observations punctuated with acidic anecdotes. Sponsored by Cream of Wheat (1934–35) and Grainger Tobacco (1937–38), it continued until January 6, 1938. He had no reservations about using this forum to promote his own books, and the continual mentions of his book While Rome Burns (1934) made it a bestseller.
Read more about this topic: Alexander Woollcott
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