Interests
Cussons was a collector of rare orchids. He was a member of the Manchester Orchid Society, since renamed the North of England Orchid Society (NEOS). He was also a founding member of 'The Orchid Club' in 1924, which has since been disbanded. Through his company he donated a trophy to The Orchid Club. Today the trophy is used by the North of England Orchid Society. Cussons put his collection up for sale on the 24th of February 1948. At that time the collection amounted to over 6,000 plants. The collection was kept at Vine Street in Kersal, Salford. Cussons' interest in orchids resulted in Cussons Sons & Co issuing adverts featuring the flower. The adverts showed a picture of Imperial Leather soap surrounded by orchids, with the tagline 'both equally exquisite'. Regretably the whole collection was destroyed by a bomb that landed at the bottom of the garden in 1941 and exploded, splintering the glass houses the orchids were kept in and completely shredding the collection. Profoundly affected by the destruction of the collection, he moved away from Salford to South Manchester, where he considered it safer.
Cussons was also a collector of tropical fish. They were kept within his orchid houses. His interest in tropical fish resulted in Cussons Sons & Co issuing a series of adverts; the adverts featured Imperial Leather soap surrounded by tropical fish. Later a book inspired by his collection was published.
Cussons was also interested in rugby, and supported the Swinton.
Read more about this topic: Alexander Tom Cussons
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