Hospitality Industry
After his sports career, Schoenbaum became the founder of the Shoney's Restaurant chain, a regional organization which was one of the largest businesses to originate in West Virginia. In 1947 Schoenbaum opened his first drive-in restaurant, Parkette, in Charleston. In 1952, it became the first restaurant in the Shoney's chain after Schoenbaum obtained the regional marketing rights to the Big Boy trademark. In 1971, Schoenbaum and restaurateur Raymond L. Danner merged their companies to form Shoney's Big Boy Enterprises, Inc. In 1976, Big Boy was dropped from the name, as the company expanded outside its assigned territory for the Big Boy franchise, and also was embroiled in an "image issue" conflict with other franchise holders, which was settled in 1984 by dropping the franchise.
Under Alex Schoenbaum, the Shoney's organization also developed and operated the Captain D's fast food seafood chain, Lee's Famous Recipe Chicken fast-food chain, now part of Mrs. Winner's, and three casual dining chains, The Sailmaker, Pargo's and the Fifth Quarter Steakhouses. In 1976, the company started a lodging chain, with properties branded as "Shoney's Inn" motels. By the 1990s, the company operated over 1,000 restaurants.
Read more about this topic: Alex Schoenbaum
Famous quotes containing the words hospitality and/or industry:
“But hospitality must be for service, and not for show, or it pulls down the host. The brave soul rates itself too high to value itself by the splendor of its table and draperies. It gives what it hath, and all it hath, but its own majesty can lend a better grace to bannocks and fair water than belong to city feasts.”
—Ralph Waldo Emerson (1803–1882)
“Do not put off your work until tomorrow and the day after. For the sluggish worker does not fill his barn, nor the one who puts off his work; industry aids work, but the man who puts off work always wrestles with disaster.”
—Hesiod (c. 8th century B.C.)