Early Life
Alex Perry grew up in a migrant, working-class family in Sydney. His mother was born in Australia of Greek immigrant parents. After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies. In 1992 Perry opened his first atelier creating gowns, corsets and sheaths. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.
Perry relocated his salon in 1994 to Double Bay, Sydney, where he built up his clientele to include high profile celebrities, social identities and personalities. Alex Perry was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry’s runway shows have featured models such as Linda Evangelista, Megan Gale, Miranda Kerr, Kate Fischer, Alyssa Sutherland, Nicole Trunfio and Lily Cole.
Perry launched his first “ready to wear” collection in 1998. Alex Perry Couture signatures of the ready-to-wear collection are boned corsetry, hand ruching and sexy, feminine silhouettes. In May 2002, Perry launched his Sydney salon at The Strand Arcade. Alex Perry's debut accessories collection was launched in 2006 and features stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal.
International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet eveningwear. Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex Perry gowns. His designs have also been modelled by Jennifer Hawkins former Miss Australia and Miss Universe and now television presenter on The Great Outdoors and have been worn by Sonia Kruger on the celebrity reality show Dancing With The Stars.
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