Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries.
Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
Read more about Alcohol Advertising: Advertising Around The World, Responsible Drinking Campaigns, Sponsorship in Sport
Famous quotes containing the words alcohol and/or advertising:
“The sacrifice to Legba was completed; the Master of the Crossroads had taken the loas’ mysterious routes back to his native Guinea.
Meanwhile, the feast continued. The peasants were forgetting their misery: dance and alcohol numbed them, carrying away their shipwrecked conscience in the unreal and shady regions where the savage madness of the African gods lay waiting.”
—Jacques Roumain (1907–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)