Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries.
Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
Read more about Alcohol Advertising: Advertising Around The World, Responsible Drinking Campaigns, Sponsorship in Sport
Famous quotes containing the words alcohol and/or advertising:
“Some parents feel that if they introduce their children to alcohol gradually in the home environment, the children will learn to use alcohol in moderation. I’m not sure that’s such a good idea. First of all, alcohol is not healthy for the growing child. Second, introducing alcohol to a child suggests that you condone drinking—even to the point where you want to teach your child how to drink.”
—Lawrence Balter (20th century)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)