Origins
Due to the very low significance of the alay phenomenon in the Indonesian society (considered to be a minor social change), very little documentation of its emergence exists. According to alay today, alay originated from the social networking site Friendster. As early as 2004, Indonesians, regardless of their social background, decorated their Friendster profile with leet texts, glitter banners, and close-up profile pictures. This social networking trend would later on be "condemned" by many towards the end of the decade when Facebook overpowered Friendster. However, the people who have Alay characteristics are tend to use Facebook more than any other social media.
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