Sponsors
At the re-opening in November 2000, the title "Bank of America Arena" was added, following a payment of $9.1 million by Bank of America for the 10-year naming rights. (Originally, the name was to be "Seafirst Arena." Although Seafirst was acquired in 1983 by B of A, it retained its brand until 2000, when it changed to "Bank of America.") The sponsorship of the arena expired after ten years in 2010 and was without an immediate successor. After several unsponsored months, the university announced its approval of Seattle-based Alaska Airlines as the new sponsor of Hec Ed on January 20, 2011.
Read more about this topic: Alaska Airlines Arena At Hec Edmundson Pavilion