The "cast of Characters"
Audiences tuned in by the thousands to hear Lohman's quick wit and vast array of character voices play against Barkley's straight man routine. Among Lohman’s characters were the obsequious con-man and alleged farm expert “Maynard Farmer,” whose toadying “That there’s the finest (whatever) that I’ve ever seen there, sir” won him numerous undeserved rewards; “Otis Elevator”, a good-natured handyman; "Judge Roy Bean," a hanging judge, former big band leader and supposed ex-member of the Bee Gees; and human interest reporter “Ted J. Baloney” and his wife “W. Eva Schneider-Baloney”, the poetry lady who seemed never to have any poetry, who supposedly drove to the Wilshire Boulevard studio each morning on Ted’s tractor (and later, a fire engine with W. clinging precariously to the back) from their home in a tree house in Brawley, a real town in Imperial County, nearly two hundred miles (320 km) away. These characters and others were also regular occurrences in a segment called "Light Of My Life," a spoof of daytime soap operas.
One character had a more lasting impact than the others. "Dominic Longo" was the real name of one of the show's sponsors, the owner of a fledgling Toyota dealership in nearby El Monte. The commercials for the dealership were live, mostly ad-libbed and might run as long as two minutes. Roger Barkley "interviewed" Lohman's Mafioso-sounding Longo in the commercials. Dominic Longo didn't simply "wheel and deal." Instead, he "whelt and dealt like no one ever whelt and dealt before." Longo also didn't habla español. He "hobbled spaniels," and so on. The commercials were an incredible success and played a huge part in helping make Longo Toyota the nation's largest Toyota dealer.
Among the more outrageous spoofs given its subject matter was a series of recurring commercials for the fictitious "Doc in the Box" medical group with their promise of "drive-thru vasectomies." The name in turn was a spoof of the American fast food chain, Jack in the Box.
Read more about this topic: Al Lohman
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—William Butler Yeats (1865–1939)
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