Philosophy
Al Jazeera English has stated objectives of emphasizing news from the developing world, of "reversing the North to South flow of information" and of "setting the news agenda" (also the channel's slogan). Some observers, including media scholar Adel Iskandar, have commented that this focus can be seen, in the eyes of Western viewers, as casting Al Jazeera English as a global "alternative" news network, though the entire Al Jazeera brand has been heavily mainstreamed in many parts of the world. Other Al Jazeera English slogans and catchphrases include: "All the News | All the Time", "Fearless Journalism" and "If it's newsworthy, it gets on air, whether it's Bush or Bin Laden". Al Jazeera's Code of Ethics mirrors some of these statements. Award winning Creative teams shaped the English brand identity, the on-air studios and its " | " promotional positioning, led by Director of Creative, Morgan Almeida, "to extend the Arabic heritage in a language familiar to diverse global audiences".
Read more about this topic: Al Jazeera English
Famous quotes containing the word philosophy:
“The real discovery is the one which enables me to stop doing philosophy when I want to.—The one that gives philosophy peace, so that it is no longer tormented by questions which bring itself into question.”
—Ludwig Wittgenstein (1889–1951)
“Frankly, I do not like the idea of conversations to define the term “unconditional surrender.” ... The German people can have dinned into their ears what I said in my Christmas Eve speech—in effect, that we have no thought of destroying the German people and that we want them to live through the generations like other European peoples on condition, of course, that they get rid of their present philosophy of conquest.”
—Franklin D. Roosevelt (1882–1945)
“Even healthy families need outside sources of moral guidance to keep those tensions from imploding—and this means, among other things, a public philosophy of gender equality and concern for child welfare. When instead the larger culture aggrandizes wife beaters, degrades women or nods approvingly at child slappers, the family gets a little more dangerous for everyone, and so, inevitably, does the larger world.”
—Barbara Ehrenreich (20th century)