Ajax (American Automobile) - Origin

Origin

Demand for Nash automobiles was so high that by November 1924, the company's existing plants were operating around the clock six days a week and Charles W. Nash announced a US$1 million expansion at the automaker's original Kenosha facility.

Mitchell Motors Company was the manufacturer of Mitchell brand automobiles from 1903 to 1923. In April 1923 the company was forced into bankruptcy. At the 31 January 1924 auction of the Mitchell land and buildings with 500,000-square-foot (46,000 m2) of floor space, Charles Nash offered the winning bid of $405,000.

The Ajax was built using machinery moved from Nash's other acquisition, the LaFayette Motors Company of Milwaukee, and installed in the Racine plant. Thus, new Ajax was based on an earlier design, premium version of the Lafayette from the early 1920s. The Ajax was available in three body styles: 4-door sedan, 4-door touring, and a 2-door sedan. The advertised retail price was $865 for the five-passenger touring car, and $995 for the five-passenger four-door sedan.

The Ajax came standard with engineering and quality features that included a 170 cu in (2.8 L) L-head Nash straight-six engine with a seven main bearing crankshaft, force-feed lubrication system, three-speed transmission, four-wheel brakes (at that time unusual for a car of its price), steel disc wheels, as well as mohair velvet upholstery and an electric clock. The Ajax Six produced "genuine 60 mph" (97 km/h) driving, and its features were not found on cars of this size and low price.

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