Advent of No-frills Airlines
The advent in the mid-1970s of ’no-frills’ carriers, such as easyJet, has had a significant impact on air travel in the UK. In 2005 these airlines carried 77.5 million passengers, up from just 4.3 million in 1996. They are responsible for the growth of regional airports, operating from 35 airports in 2006 compared to 10 in 1996, and increasing the choice of international destinations, serving 150 in 2006, compared to 12 a decade earlier. The annual rate of growth in the overall demand for air travel has remained stable since 1975, and current growth is being serviced by the no-frills airlines at the expense of traditional carriers which, since 2000, have experienced flat or declining traffic levels. In response, traditional carriers have lowered costs to compete more effectively on price, leading to lower prices on the short haul routes serviced by this sector, especially in business fares. They have also limited or reduced capacity and in some cases launched no-frills subsidiaries of their own.
Read more about this topic: Air Transport In The United Kingdom
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“Not until the advent of Impressionism does the repudiation of principles set in which opened the way for the burlesque parade of the fashionable and publicity-crazed modernities of our century.”
—Johan Huizinga (1872–1945)