Air Miles - Air Miles Canada

Air Miles Canada

Currently owned and operated by LoyaltyOne, whose parent company is AllianceData, the AIR MILES® reward program was launched in Canada in 1992, and is Canada’s largest coalition loyalty program. In 1998, AIR MILES® Canada was acquired by Alliance Data Systems. In 2008, Alliance Data Loyalty Services became known as LoyaltyOne.

Air Miles Canada has more than 100 partners, including Bank of Montreal, American Express, Shell Canada, Canada Safeway in the western provinces, Metro and Rexall/PharmaPlus pharmacies in Ontario, and Sobeys and Lawtons in provinces east of Ontario. Consumers collect Air Miles reward miles from sponsors, which can be redeemed for 1,200 reward choices, such as travel, entertainment, home electronics and giftcards.

There are more than ten million active collector accounts across Canada: approximately two-thirds of Canadian households participate in AIR MILES®.

In April 2009, AIR MILES® Canada launched My Planet, an initiative to help people trade in their Air Miles for environmentally conscious products and services. Initially, My Planet offered collectors over 140 "green" redemption items, including public transit passes, organic cotton linens, and electric scooters. In September 2009, the program was extended to stores and point of purchase.

AIR MILES® Canada has received awards for marketing, customer care/call centres, human resources, training and leadership.