Air Jordan(s), informally known as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 (Jordan himself first wore them as a rookie in 1984), with new designs released annually. Air Jordan 2012' is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."
Read more about Air Jordan: Popular Reception, Team Jordan
Famous quotes containing the words air and/or jordan:
“The animal merely makes a bed, which he warms with his body, in a sheltered place; but man, having discovered fire, boxes up some air in a spacious apartment, and warms that.... Thus he goes a step or two beyond instinct, and saves a little time for the fine arts.”
—Henry David Thoreau (1817–1862)
“All of Western tradition, from the late bloom of the British Empire right through the early doom of Vietnam, dictates that you do something spectacular and irreversible whenever you find yourself in or whenever you impose yourself upon a wholly unfamiliar situation belonging to somebody else. Frequently it’s your soul or your honor or your manhood, or democracy itself, at stake.”
—June Jordan (b. 1939)