Name Change
In 2006, The American Institute of Graphic Arts changed its name, retaining the acronym AIGA as its name, and adopting the descriptor line "the professional association for design." The name change initially caused confusion within the organizations' membership and the design community. Véronique Vienne, in the March/April 2007 edition of the American design periodical Print, criticized the name change as reducing rather than extending understanding of the profession. The article quotes Marc Gobé, author of Emotional Branding, "The AIGA missed an opportunity to make a strong statement...replacing the authoritative 'American Institute' with the banal 'Professional Association.'
Read more about this topic: AIGA
Famous quotes containing the word change:
“The success of a party means little more than that the Nation is using the party for a large and definite purpose.... It seeks to use and interpret a change in its own plans and point of view.”
—Woodrow Wilson (1856–1924)
“The Anglican Church is marked by the grace and good sense of its forms, by the manly grace of its clergy. The gospel it preaches is, “By taste are ye saved.” ... It is not in ordinary a persecuting church; it is not inquisitorial, not even inquisitive, is perfectly well bred and can shut its eyes on all proper occasions. If you let it alone, it will let you alone. But its instinct is hostile to all change in politics, literature, or social arts.”
—Ralph Waldo Emerson (1803–1882)