Ahmed Rushdi

Ahmed Rushdi, SI, PP (Urdu: احمد رشدی‎; April 24, 1934 – April 11, 1983) was a versatile Pakistani playback singer who worked in film music and was "an important contributor to the Golden Age of Pakistani film music." Rushdi is acclaimed as one of the greatest singers ever lived in South Asia and was a natural baritone, yet could sing high tenor notes with ease. He is best known for his distinctive, melodious, powerful voice, complex and dark emotional expressions which led many critics to state his voice as the greatest and most distinctive they ever heard. Born in Hyderabad Deccan, he migrated to Pakistan and became a leading singer in the Pakistan film industry. He is considered to be one of the most versatile vocalists of the subcontinent and was capable of singing variety of songs. He is also considered to be the first regular pop singer of south asia and credited as having sung the "first-ever South asian" pop song, "Ko-Ko-Ko-reena."

In 1954, he recorded the official National anthem of Pakistan with several other singers. Rushdi has recorded the highest number of film songs in the history of Pakistani cinema in Urdu, English, Punjabi, Bengali, Sindhi and Gujarati languages. He suffered from poor health during the latter part of his life and died of a heart attack at the age of 48, after recording approximately five thousand film songs for 583 released films. Besides popular music, Rushdi also helped popularize the ghazals of Naseer Turabi. He was awarded five Nigar Awards, the "Best Singer Of The Millennium" title, "Life Time Achievement Award", "Legend Award" and Lux Style Award.

In 2003, 20 years after his death, Pakistani president Pervez Musharraf awarded him the Sitara-e-Imtiaz, the "star of excellence," an honour given for distinguished merit in the fields of literature, arts, sports, medicine, or science. A street in Gulshan-e-Iqbal, Karachi, also named Ahmed Rushdi Road.