Temple of Atlas
As part of a viral marketing strategy to promote the series, fans could participate in an alternate reality game centered around the "Temple of Atlas" weblog on Marvel's website. There, readers received weekly prose excerpts of the exploits of Jimmy Woo and his team, and were given "missions" from the Temple's curator, the mysterious "Mr. Lao". The goal was to discover each week's keyword by following textual clues Lao would post on the messageboards of such comic-book webzines as Newsarama and Comic Book Resources. They, along with IGN.com and Comics Bulletin, would also feature fake news posts that players would be led toward, containing more clues for finding keywords. Anagrams were regular, and on several occasions one keyword had to be taken "into the field" by going to a local comic shop and saying the phrase to the staff in order to receive a keyword in response. On two occasions, players were required to attend a Heroes Convention and the San Diego Comic-Con International to find keywords.
Read more about this topic: Agents Of Atlas
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