Characteristics of Agents of Influence
The primary characteristic that distinguishes agents of influence from spies is the lack of absolute control exercised by the foreign power on an agent of influence. According to Angelo Codevilla, the work of an agent of influence “can be far more valuable, subtle, and dangerous than that of a mere spy.” As witnessed in the Cold War through “fellow travelers,” the best agents of influence were those whose interests paralleled that of the aggressor’s and needed little if any coordination. A foreign power can rarely exercise complete control over an agent of influence, as these agents possess their own preferences and motivations; the most proven way to cultivate the desired results is for a foreign power to choose and develop an agent of influence whose interests already align with their own. Overlooking an agent of influence’s different motivations can have negative consequences, as witnessed in World War I, when German political warfare strategists sent Vladimir Lenin back to St. Petersburg in an effort to foster domestic instability and get Russia out of the war in 1917. Since Lenin had different motivations and interests than the German government at the time, he acted in a manner not suited to German interests, and grew so powerful that his party was instrumental to bringing down Imperial Germany.
Excessive efforts to control or exploit agents of influence can also have negative consequences. Such agents are best seen as strategic or tactical allies, and efforts to exercise too much control over them may result in the loss of an influence asset. Excessive exploitation of these agents can lead to their exposure by forcing them to take questionably one-sided positions, as witnessed in the exposure of Norwegian Arne Treholt. Because these agents exercise influence, their positions and opinions are not wholly secret, but the level to which they coordinate activities with a hostile power is likely to be kept secret.
Agents of influence are most effective because they bring with them a sense of credibility among the target audience, and they use this credibility to convey a story or manipulate a situation in favor of the foreign power with which they share common preferences and motivations. This credibility makes agents of influence so effective that, according to Angelo Codevilla, using these agents is an act of war “in the same sense that armies crashing across border or airplanes dropping bombs are acts of war because their results can be as intrusive or conclusive as the results of armies or bombs.”
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