Merger
In May 2008, Age Concern England and Help the Aged announced plans for the two charities to merge. Following consultation, this was confirmed in September, when Dianne Jeffrey was confirmed as the new chair of trustees.
Tom Wright CBE, currently chief executive of VisitBritain, and Trustee of the Imperial War Museum was appointed Chief Executive of the new charity in November 2008.
The merged charity, now known as Age UK was formed on 1 April 2009, and launched a major branding exercise in April 2010, featuring Brian Cox, Ian McKellen and Eleanor Bron in the charity's first television campaign.
Read more about this topic: Age Concern