Viewer Response
In 1987, The Times wrote: "After Dark, the closest Britain gets to an unstructured talk show, is already finding that the more serious the chat, the smaller the audience... Channel 4's market research executive Sue Clench... says that around three million saw some of After Dark in its first slot."
The audience survey conducted later by Channel 4 reported that After Dark was watched by 13% of all adults, rising to what the research company referred to as a "staggering figure" of 28% amongst young men. One viewer is quoted in the academic study Talk on Television as follows:
- "After Dark is far better because it allows people to go over all sorts of stages in a discussion and they are not shut off. Well I suppose they are on for three or four hours, but I think that is a really good idea, that you can really work everything out for yourself."
Read more about this topic: After Dark (TV Series)
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