AFL On NBC - Background

Background

Jim Foster, a promotions manager with the National Football League, conceived the idea of indoor football while watching an indoor Association Football match at Madison Square Garden in 1981. While at the game, he wrote his idea on a 9x12 envelope from his briefcase with sketches of the field and notes on gameplay. He presented the idea to a few friends at the NFL offices, where he received praise and encouragement for his concept. After solidifying the rules and business plan, supplemented with sketches by a professional artist, Foster presented his idea to various television networks. He reached an agreement with NBC for a "test game".

In 1998, CBS would take over the AFC rights from NBC, ending the network’s 38-year tenure with the NFL. CBS had previously lost the NFC rights to upstart network Fox, and was by that point struggling in the ratings. In 2000, NBC declined to renew its broadcast agreement with Major League Baseball. In 2002, it was additionally outbid by ESPN and ABC for the NBA's next broadcast deal, ending the league's twelve year run on NBC.

During this era, NBC experimented with broadcasting emerging sports. In 2001, the network partnered with the World Wrestling Federation to establish the XFL—a new football league which introduced modified rules and debuted to tremendous, but short-lived fanfare, only lasting one season. In 2003, NBC obtained the broadcast rights (on a revenue sharing basis) and a minority interest in the Arena Football League. In conjunction with this, the league moved the beginning of the season from May to February (the week after the NFL's Super Bowl) and scheduled most of its games on Sunday instead of Friday or Saturday as it had in the past. The network televised weekly games on a regional basis, as well as the entire playoffs. The deal lasted four years, after which the league and NBC parted ways.

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