Affective Design - Aims

Aims

Affective computing aims to deliver affective interfaces (Reynolds, Picard, 2001) capable of eliciting certain emotional experiences from users (McCarthy, Wright, 2004). Similarly, affective design attempts to define the subjective emotional relationships between consumers and products and to explore the affective properties that products intend to communicate through their physical attributes. It aims to deliver artefacts capable of eliciting maximum physio-psychological pleasure consumers may obtain through all of their senses.

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