Affect Control Theory - Action

Action

On entering a scene an individual defines the situation by assigning identities to each participant, frequently in accord with an encompassing social institution. While defining the situation, the individual tries to maintain the affective meaning of self through adoption of an identity whose sentiment serves as a surrogate for the individual's self-sentiment. The identities assembled in the definition of the situation determine the sentiments that the individual tries to maintain behaviorally.

Confirming sentiments associated with institutional identities – like doctor–patient, lawyer–client, or professor–student – creates institutionally relevant role behavior.

Confirming sentiments associated with negatively evaluated identities – like bully, glutton, loafer, or scatterbrain – generates deviant behavior Affect control theory's sentiment databases and mathematical model are combined in a computer simulation program for analyzing social interaction in various cultures.

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Famous quotes containing the word action:

    The world is full of judgment-days, and into every assembly that a man enters, in every action he attempts, he is gauged and stamped.
    Ralph Waldo Emerson (1803–1882)

    Therefore all just persons are satisfied with their own praise. They refuse to explain themselves, and are content that new actions should do them that office. They believe that we communicate without speech, and above speech, and that no right action of ours is quite unaffecting to our friends, at whatever distance; for the influence of action is not to be measured by miles.
    Ralph Waldo Emerson (1803–1882)