Affect Control Theory - Action

Action

On entering a scene an individual defines the situation by assigning identities to each participant, frequently in accord with an encompassing social institution. While defining the situation, the individual tries to maintain the affective meaning of self through adoption of an identity whose sentiment serves as a surrogate for the individual's self-sentiment. The identities assembled in the definition of the situation determine the sentiments that the individual tries to maintain behaviorally.

Confirming sentiments associated with institutional identities – like doctor–patient, lawyer–client, or professor–student – creates institutionally relevant role behavior.

Confirming sentiments associated with negatively evaluated identities – like bully, glutton, loafer, or scatterbrain – generates deviant behavior Affect control theory's sentiment databases and mathematical model are combined in a computer simulation program for analyzing social interaction in various cultures.

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Famous quotes containing the word action:

    Let those who go home tell the same story of you:
    Of action with a common purpose, action
    None the less fruitful if neither you nor we
    Know, until the moment after death
    What is the fruit of action.
    —T.S. (Thomas Stearns)

    It is funny that men who are supposed to be scientific cannot get themselves to realise the basic principle of physics, that action and reaction are equal and opposite, that when you persecute people you always rouse them to be strong and stronger.
    Gertrude Stein (1874–1946)

    Make the expectations lively enough, and action will follow.
    Mason Cooley (b. 1927)