Advocacy Group - Influence

Influence

In most liberal democracies, advocacy groups tend to use the bureaucracy as the main channel of influence – because, in liberal democracies, this is where the decision-making power lies. The aim of pressure groups here is to attempt to influence a member of the legislature to support their cause by voting a certain way in the legislature. Access to this channel is generally restricted to groups with insider status such as large corporations and trade unions – groups with outsider status are unlikely to be able to meet with ministers or other members of the bureaucracy to discuss policy. What must be understood about groups exerting influence in the bureaucracy is; "the crucial relationship here is usually that between the senior bureaucrats and leading business or industrial interests". This supports the view that groups with greater financial resources at their disposal will generally be better able to influence the decision-making process of government. The advantages that large businesses have is mainly due to the fact that they are key producers within their countries economy and, therefore, their interests are important to the government as their contributions are important to the economy. According to George Monbiot, the influence of big business has been strengthened by "the greater ease with which corporations can relocate production and investment in a global economy". This suggests that in the ever modernising world, big business has an increasing role in influencing the bureaucracy and in turn, the decision-making process of government.

Advocacy groups can also exert influence through the assembly by lobbying. Groups with greater economic resources at their disposal can employ professional lobbyists to try and exert influence in the assembly. An example of such a group is the environmentalist group Greenpeace; Greenpeace (an organisation with income upward of $50,000,000) use lobbying to gain political support for their campaigns. They raise issues about the environment with the aim of having their issues translated into policy such as the government encouraging alternative energy and recycling.

The judicial branch of government can also be used by advocacy groups to exert influence. In states where legislation cannot be challenged by the courts, like the UK, pressure groups are limited in the amount of influence they have. In states that have codified constitutions, like the USA, however, pressure group influence is much more significant. For example – in 1954 the NAACP (National Association for the Advancement of Coloured People) lobbied against the Topeka Board of education, arguing that segregation of education based on race was unconstitutional. As a result of group pressure from the NAACP, the supreme court unanimously ruled that racial segregation in education was indeed unconstitutional and such practices were banned. This is a novel example of how pressure groups can exert influence in the judicial branch of government.

Advocacy groups can also exert influence on political parties. The main way groups do this is through campaign finance. For instance; in the UK, the conservative parties campaigns are often funded by large corporations, as many of the conservative parties campaigns reflect the interests of businesses. For example, George W Bush's re-election campaign in 2004 was the most expensive in American history and was financed mainly by large corporations and industrial interests that the Bush administration represented in government. Conversely, left-wing parties are often funded by organised labour – when the labour party was first formed, it was largely funded by trade unions. Often, political parties are actually formed as a result of group pressure, for example, the Labour Party in the UK was formed out of the new trade-union movement which lobbied for the rights of workers.

Advocacy groups also exert influence through channels that are separate from the government or the political structure such as the mass media and through public opinion campaigning. Pressure groups will use methods such as protesting, petitioning and civil disobedience to attempt to exert influence in Liberal Democracies. Groups will generally use two distinct styles when attempting to manipulate the media – they will either put across their outsider status and use their inability to access the other channels of influence to gain sympathy or they may put across a more ideological agenda. Traditionally, a prime example of such a group were the trade-unions who were the so-called "industrial" muscle. Trade-unions would campaign in the forms of industrial action and marches for workers rights, these gained much media attention and sympathy for their cause. In the USA, the Civil Rights Campaign gained much of its publicity through civil disobedience; African Americans would simply disobey the racist segregation laws to get the violent, racist reaction from the police and white Americans. This violence and racism was then broadcast all over the world, showing the world just how one sided the race 'war' in America actually was. As a result of the Civil Rights Campaign, institutionalised racism in the USA has all but been eradicated, up to the point that the USA now has an African American for President.

Advocacy group influence has also manifested itself in supernational bodies that have arisen through globalisation. Groups that already had a global structure such as Greenpeace where better able to adapt to globalisation. Greenpeace, for example, have offices in over 30 countries and has an income of $50 million annually. Groups such as these have secured the nature of their influence by gaining status as nongovernmental organisations (NGOs), many of which oversee the work of the UN and the EU from their permanent offices in America and Europe. Group pressure by supernational industries can be exerted in a number of ways: "through direct lobbying by large corporations, national trade bodies and 'peak' associations such as the European Round Table of Industrialist".