Advertising Standards Canada is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in is as follows:
- Administering the Canadian Code of Advertising Standards, which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints.
- Administering a consumer complaints process about advertisements currently running in Canadian media.
- Providing pre-clearance for advertising in five regulated categories: children’s, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics.
Famous quotes containing the words advertising, standards and/or canada:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“There are ... two minimum conditions necessary and sufficient for the existence of a legal system. On the one hand those rules of behavior which are valid according to the system’s ultimate criteria of validity must be generally obeyed, and on the other hand, its rules of recognition specifying the criteria of legal validity and its rules of change and adjudication must be effectively accepted as common public standards of official behavior by its officials.”
—H.L.A. (Herbert Lionel Adolphus)
“I fear that I have not got much to say about Canada, not having seen much; what I got by going to Canada was a cold.”
—Henry David Thoreau (1817–1862)