Advertising Standards Canada is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in is as follows:
- Administering the Canadian Code of Advertising Standards, which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints.
- Administering a consumer complaints process about advertisements currently running in Canadian media.
- Providing pre-clearance for advertising in five regulated categories: children’s, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics.
Famous quotes containing the words advertising, standards and/or canada:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“Our ego ideal is precious to us because it repairs a loss of our earlier childhood, the loss of our image of self as perfect and whole, the loss of a major portion of our infantile, limitless, ain’t-I-wonderful narcissism which we had to give up in the face of compelling reality. Modified and reshaped into ethical goals and moral standards and a vision of what at our finest we might be, our dream of perfection lives on—our lost narcissism lives on—in our ego ideal.”
—Judith Viorst (20th century)
“I fear that I have not got much to say about Canada, not having seen much; what I got by going to Canada was a cold.”
—Henry David Thoreau (1817–1862)