Advertising Standards Canada is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in is as follows:
- Administering the Canadian Code of Advertising Standards, which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints.
- Administering a consumer complaints process about advertisements currently running in Canadian media.
- Providing pre-clearance for advertising in five regulated categories: children’s, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics.
Famous quotes containing the words advertising, standards and/or canada:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Chief among our gains must be reckoned this possibility of choice, the recognition of many possible ways of life, where other civilizations have recognized only one. Where other civilizations give a satisfactory outlet to only one temperamental type, be he mystic or soldier, business man or artist, a civilization in which there are many standards offers a possibility of satisfactory adjustment to individuals of many different temperamental types, of diverse gifts and varying interests.”
—Margaret Mead (1901–1978)
“In Canada an ordinary New England house would be mistaken for the château, and while every village here contains at least several gentlemen or “squires,” there is but one to a seigniory.”
—Henry David Thoreau (1817–1862)