Advertising Standards Canada is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization includes over 160 advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in is as follows:
- Administering the Canadian Code of Advertising Standards, which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints.
- Administering a consumer complaints process about advertisements currently running in Canadian media.
- Providing pre-clearance for advertising in five regulated categories: children’s, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics.
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“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
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—Judith Viorst (20th century)
“What makes the United States government, on the whole, more tolerable—I mean for us lucky white men—is the fact that there is so much less of government with us.... But in Canada you are reminded of the government every day. It parades itself before you. It is not content to be the servant, but will be the master; and every day it goes out to the Plains of Abraham or to the Champs de Mars and exhibits itself and toots.”
—Henry David Thoreau (1817–1862)