Non-mailed
An advertising postcard which may also known as a freecard or an adcard is a postcard which is designed and used to advertise or raise awareness of a company, service or cause. Some of these postcards have insufficient space to include a postal address and a message on the reverse side.
Generally found more often in venues frequented by the younger people (age 18-35), advertising postcards can be found in, nightclubs, restaurants, bars, cinemas, art galleries, museums, theatres, hotels, retail sites, universities and high schools.
Patrons can take them for free, and the success of the medium relies clever or discreet advertising slogans, attractive or ingenious images and production on good quality card stock with a traditional postcard back. One of the marketing concepts is that the cards are so attractive that people want to pick them up, save, show, or post them to a friend and say "have you seen this?". They can become print viral marketing.
A characterising feature of the cards is that they carry the publisher/distributor’s name and logo. The postcard displays usually have between 10 to 20 slots, and cards are changed on a regular basis so there is a continuing supply of new material.
Read more about this topic: Advertising Postcard