Postal Services
Postal systems offer lower rates for buyers of bulk mail permits. In order to qualify for these rates, marketers must format and sort the mail in specific ways – which reduces the handling required by the postal service.
Income from advertising mail represents a significant and growing portion of some postal services' budgets, and it is a service actively marketed by them. In Canada, addressed and unaddressed advertising mail accounted for 20% of Canada Post's revenue in 2005, and the share is increasing. Postal services employ the terms advertising mail, admail, and direct mail, while avoiding and objecting to the pejorative term junk mail.
The United States Postal Service offers a direct mail service "Every Door Direct Mail" USPS Every Door Direct Mail that provides resources for businesses to target, design, print and mail to specific households without needing to know the addresses.
In many developed countries, advertising mail represents a significant and growing amount of the total volume of mail. In the United States, "Standard mail: advertising" comprised 29% of all mail in 1980 and 43% in 2003.
Read more about this topic: Advertising Mail
Famous quotes containing the words postal and/or services:
“none
Thought of the others they would never meet
Or how their lives would all contain this hour.
I thought of London spread out in the sun,
Its postal districts packed like squares of wheat:”
—Philip Larkin (1922–1985)
“We now in the United States have more security guards for the rich than we have police services for the poor districts. If you’re looking for personal security, far better to move to the suburbs than to pay taxes in New York.”
—John Kenneth Galbraith (b. 1908)