Postal Services
Postal systems offer lower rates for buyers of bulk mail permits. In order to qualify for these rates, marketers must format and sort the mail in specific ways – which reduces the handling required by the postal service.
Income from advertising mail represents a significant and growing portion of some postal services' budgets, and it is a service actively marketed by them. In Canada, addressed and unaddressed advertising mail accounted for 20% of Canada Post's revenue in 2005, and the share is increasing. Postal services employ the terms advertising mail, admail, and direct mail, while avoiding and objecting to the pejorative term junk mail.
The United States Postal Service offers a direct mail service "Every Door Direct Mail" USPS Every Door Direct Mail that provides resources for businesses to target, design, print and mail to specific households without needing to know the addresses.
In many developed countries, advertising mail represents a significant and growing amount of the total volume of mail. In the United States, "Standard mail: advertising" comprised 29% of all mail in 1980 and 43% in 2003.
Read more about this topic: Advertising Mail
Famous quotes containing the words postal and/or services:
“This is the Night Mail crossing the Border,
Bringing the cheque and the postal order,
Letters for the rich, letters for the poor,
The shop at the corner, the girl next door.”
—W.H. (Wystan Hugh)
“A good marriage ... is a sweet association in life: full of constancy, trust, and an infinite number of useful and solid services and mutual obligations.”
—Michel de Montaigne (1533–1592)